Jordan Brand is owned, and created, by Michael Jordan. Nike signed Jordan under its banner in 1984 and gave him his own signature line, the Air Jordan. Jordan’s sneaker were instantly a hit, much like his performance on the basketball court as a rookie. Jordan Brand has expanded beyond just sneakers and includes a large selection of athletic and casual attire. Jordan Brand, largely due to the universal appeal of Michael Jordan, expanded beyond just basketball sneakers and started to create shoes and apparel for other sports. High profile athletes of now, from a variety of sports, wear and support the Jordan Brand. Michael Jordan has been retired since 2003 but his Air Jordan sneakers remain as iconic today as they ever have. Michael Jordan is still a major part of the business and design process of Jordan Brand.
Any time you are associated with greatness it is a privilege. Michael Jordan is a symbol of greatness in the sports world and our culture. The Jordan Brand has been a partner of Shoe Palace for decades now. To truly be respected in our industry by the consumer, you need to have Jordan Brand in your stores and on your ecommerce site. Shoe Palace had the honor of carrying Jordan sneakers early on in our history. It is no coincidence that Shoe Palace experienced tremendous growth during the 90s decade when the Chicago Bulls & Michael Jordan dominated the NBA. Air Jordan sneakers contributed greatly to the growth of Shoe Palace, and they are still a vital piece of our business today. Shoe Palace carries one of the largest selections of Jordan Brand apparel, shoes, and accessories in the athletic footwear/apparel space.